How RT3 works
Research to iteration. On repeat.
A creative loop, not a straight line from footage to file, because the wins come from testing and iterating, not from a single edit.
The process
Six steps, on repeat.
A real sequence, each step feeds the next, and the last one loops back to the first.
- 01
Research
Product, market, customer, competitors, and the creatives already running.
- 02
Strategy
Hooks, angles, pain points, benefits, objections, and concepts worth testing.
- 03
Production
Source or generate the footage, UGC, AI assets, voiceovers, and graphics.
- 04
Editing
Editing, motion graphics, sound design, captions, the story assembled.
- 05
Review
Internal quality control against the brief before anything reaches you.
- 06
Iterate
New variations shaped by feedback and performance signals.
The principles
Stop the scroll.
Deliver the message.
Drive the action.
- 01A first three seconds that earns the next thirty.
- 02One clear pain point, not five.
- 03One primary message per creative.
- 04Mobile-first, sound-on by default.
- 05Product benefits shown, not claimed.
- 06A single, unambiguous call to action.
AI + human
AI makes us faster.
Humans make the creative better.
AI accelerates production. Creative expertise decides what should be produced. We use both, and we're clear about which does what.
AI accelerates
- Video generation
- AI actors
- AI UGC
- Voiceovers
- Product images
- Variations
- Rapid prototyping
Humans decide
- Strategy
- Storytelling
- Creative direction
- Editing
- Brand alignment
- Quality control
- Ad psychology
See the process on your product.
Tell us about your brand, product, and current advertising. We'll come back with how RT3 would build your creative pipeline.